What is Technical SEO, and Why Does It Matter?
User expectations have shifted drastically over time, and search engines have become more sophisticated. According to Statista, there are currently about 3.5 billion smartphone users worldwide. Because of the tremendous increase in smartphone usage, Google has released an algorithm update that prioritizes site performance and mobile experience when ranking websites.
Technical SEO services refer to the process of ensuring that your website complies with search engine criteria so that it may be crawled and indexed without issue. A technical SEO audit’s main purpose is to evaluate your website’s current SEO and determine which parts need to be improved for a consistent online experience.
Google now penalizes websites with poor structure, slow page load times, and odd redirection. These technical SEO flaws, if not addressed, could result in a significant decline in search rankings and organic visitors. Because the top organic search results receive roughly 35% of all clicks, a drop in ranking might be disastrous for your company.
The First Step in Creating a Better Search Experience is Technical SEO
Site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status, and content quality are all aspects of technical on-page SEO. These elements are crucial to your website’s online success. According to Google, a 123 percent increase in bounce rate can be caused by a 10-second page load time. A one-second delay in loading time on a mobile page can result in a 20% drop in conversion rate, an 11% drop in page views, and a 16% drop in customer satisfaction.
The purpose of algorithm updates is to deliver the greatest possible user experience. To do so, you must first comprehend what technical SEO is, what it comprises, and how you can use an SEO technical audit to guarantee that your website complies with search engine criteria and industry standards.
Don’t wait until your site’s technical SEO flaws have negative SEO implications. Now is the moment to invest in technical SEO for eCommerce, WordPress, and other content management systems (CMS) to save time and money later.
To learn more about technical SEO for WordPress and its importance to your business, schedule a chat with one of our technical SEO consultants.
Technical SEO Services for Local Businesses
Without adding any new content, you can improve your search rankings.
To increase the profitability of your website in today’s competitive digital market, you must stay up to date on the newest technical on-page SEO methods and algorithm adjustments. You can ensure that your web pages are structured for both online visitors and search engine spiders by understanding what technical SEO is and what it requires.
Technical optimization SEO involves the following processes:
- Running a crawl error report
- Eliminating duplicate content
- Auditing preferred domain
- Improving metadata
- Checking HTTPS status codes
- Checking broken links
- Creating an XML sitemap
- Implementing Secure Sockets Layer (SSL)
- Increasing site speed
- Utilizing robots.txt
- Optimizing website for mobile
- Auditing redirects
- Performing a Google site search
We understand that managing your core business operations while navigating the complex requirements and processes of technical optimization SEO on your own can take a toll on your time, money, and resources. Our technical SEO consultants are here to assist you with this.
Is the technical on-page SEO functionality of your website hindering your organic search performance? Allow our technical SEO firm to handle the heavy lifting for you. Entrust Circle Solutions with your SEO technical assessment and optimization and reach your full potential.